公园协会designs Luxottica Digital Factory in Milan

In Milan, in the Tortona area, the city's former industrial district which, in recent years, has become the promoter of Fuorisalone, the公园协会Studio设计了一个工业建筑的新建筑恢复项目。原始结构是前通用电气综合体，是一个没有特定美感的仓库，建筑师可以转变为新的仓库雷竞技下载链接Luxottica Digital Factory, one of the most famous eyewear brands in the world.
精制设计和高端技术– the client's guiding principles – have been translated into一个基于质量，材料技术创新的项目以及寻找前卫建筑解决方案的项目。The project, in fact, aspires to obtain the GOLD class in the LEED quality and sustainability protocol.

The Digital Factory will be home to the entire Luxottica production and sales chain, from production materials to the store.公园协会has therefore transformed what was originally a closed off and opaque complex, into an open, flexible and transparent container that clearly contributes to the revitalisation of the urban and social fabric in which it is inserted. The architects translated Luxottica's identity principles into design solutions, yet without neglecting the distinctive elements of the place, creating a project that respects the local context and the social and urban fabric of the neighbourhood where the new Digital Factory is located. The most important volumes of the existing building have thus been preserved, while the façade has been completely transformed by introducing new contemporary elements. The old solution – consisting of an opaque wall with two rows of openings – has been replaced by a transparent boundary. The new façade is, in fact, made up of full-height glazed panes framed by vertical metal pilasters that bring to mind the rhythm of roof sheds.

另一方面，室内设计是由公园协会and Storagemilanostudios. The architects eliminated any later internal additions and adapted the building to new needs, as well as ensuring compliance with contemporary safety and sustainability parameters. In the new bright and comfortable interiors, the various work functions were distributed to include the showroom and the commercial spaces on the ground floor, while the first floor hosts the Digital Lab, the brand's technological innovation centre. The overall solution is completed by the internal garden on the ground floor to be used for leisure, and the green patios on the first floor, intended for informal meetings where users can relax in contact with natural elements.

(Agnese Bifulco)

Images courtesy of公园协会photos by Images courtesy of Park Associati photos by ©Mario Frusca, ©Andrea Martiradonna, ©Lorenzo Zandri

Project Name: Luxottica Digital Factory
Location: Milan, Italy
Client: Luxottica Group S.p.A.
Typology: Multifunctional Building
Project: 2017 On site: 2017-2022
Realisation: 2022
Area: 9,000 m2
Energetic Certifications: LEED Gold – New Construction
专业服务：综合设计，艺术网站监督

Architects: Park Associatihttps://parkassociati.com/
Design team
Filippo Pagliani, Michele Rossi Lorenzo Merloni (Project Leader) Michele Versaci, Valeria Donini, Alessandro Bentivegna, Simone Caimi, Ismail Seleit, Marco Vitalini, Cristina Tudela Molino, Luna Pavanello, Sofia Dalmasso, Luca Pazzaglia.
Marinella Ferrari (Graphics).
Mario Frusca (Visualisations).

Consultants
机械和电厂，防火：ESA工程，米兰
LEED认证：ESA工程，米兰
Lighting Project: ESA Engineering, Milan
结构：MSC Associati，米兰
Façades: Deerns, Milan
Interior Design: Storagemilano
Landscape Project: Arch. Marco Bay, Milan

Photos:
13,14©Mario Frusca |公园协会
01, 03-07 © Andrea Martiradonna
02, 08-12 © Lorenzo Zandri

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