Hamaca果汁吧by Red Arquitectos in Veracruz, a hit.

由SusanaLópez#raybet官网González领导的墨西哥建筑公司Red Arquitectos在前两个果汁棒（也在Veracruz）之后，在Veracruz中增加了Hamaca Juego Bar系列的第三个地点。


Everyone knows the importance of ahealthy diet, but it is not always easy to stick to your good intentions when there are no places that offer this sort of thing, especially good, low-calorie drinks that are also good for you. A healthy choice that is even tougher to make when you live in less well-off areas.
These were the premises on which the idea of the firstHamaca果汁吧, was based, when Alberto Gardner showed up at theRED Arquitectosstudio in Veracruz to sell his idea of opening a small venue where he could offerhealthy, affordable food, saying,“我不在乎这是否不是一个富裕的郊区，我想提高人们的生活质量，即使只是时间的时间”. In fact, the first venue originated in a low-income neighbourhood in the big Mexican city on the Gulf of Mexico. Susana Lopéz and Red Arquitectos created a place that fits well into a rather challenging urban context lacking in any distinctive qualities. The project managed to engage people passing by, making them curious enough to want to come in and sample the food.
Red Arquitectos also designed the第二场地that opened in 2017 and was also tasked with the third Hamaca Juego Bar. While maintaining the basic concept that builds on the nameHamaca, synonymous with informal relaxationas the first step towards approaching potential customers, this time the designers were actually operating in a neighbourhood that went through a building boom in the '50s and is now experiencing a renaissance, so the social context is more affluent.
Consistent with the two preceding incarnations of HAMACA, Susana Lopéz and her team had to deal with an existing situation, in other words, they started off byrenovating the building，一个双高度的釉面前部可以从街道上欣赏内饰的景色。使用与前两次相同的设计方法，建筑师提出了一个特定提及韦拉克鲁兹市的场所 - 从在海滩上冲洗到海滩，棕榈叶到海洋的颜色雷竞技下载链接，以及渔民的小屋。
Just as the owner continues to stick to his initial statement about wanting to propose healthy food to as many people as possible in a country where being overweight is a real public health problem, the design of HAMACA also remains faithful to its origins.
So Susana Lopéz and Red Arquitectos have crafteda visual identitythat increases recognition and binds the three premises despite the distance between them and their position in the urban fabric of Veracruz into a single design narrative transmitted to us through the photos ofArmando Ascorve Morales, who was also the photographer of the first two venues.

Christiane Bürklein

Projectt: RED Arquitectoshttp://red-arquitectos.com/
Team: Angelica Azamar, Ruben Mercado, Felipe Diaz, Stephany Rodriguez
Location: Veracruz, Mexico
Year: 2018
Photography: Armando Ascorve Moraleshttp://www.armandoascorve.com/